By Jillian Mirandi, Analyst
Salesforce.com has rapidly gained a leadership position in the CRM space and is simultaneously gaining traction in additional functional areas
Salesforce.com is successfully diversifying revenue and sustaining high growth by addressing more functional areas outside sales and will continue to cross-sell and win new deals in coming years. Salesforce.com’s consistently high growth rates, at 28% in the quarter to $893 million, are evidence of the stability of the company’s subscription model as well as its ability to expand outside CRM. Although we believe Sales Cloud (CRM) contributes to the majority of revenue, Force.com and Service Cloud will become the company’s next billion dollar businesses, followed by Marketing Cloud and Data.com, which are expected to generate over $100 million each in FY14. In the quarter, Salesforce.com migrated the highest number of customers ever in a single quarter from SAP to Salesforce.com Sales Cloud, and in turn surpassed both SAP and Oracle to gain the top CRM spot in terms of market share (regardless of deployment method). Operating margin was negative in the quarter and will remain so through at least CY15 as the company invests for growth. Unlike competitors with historically high operating margins (SAP, Oracle and Microsoft), Salesforce.com’s shareholders are used to and more comfortable with lower margins and trust that growth will outweigh short-term losses. We believe this model will continue for Salesforce.com over at least the next few years as it invests to pull farther away from competitors, moves to a leadership position in more functional areas and increases vertical customization. Continue reading →