By Jillian Freeman, Senior Analyst, Cloud
(email@example.com); Chris Antlitz, Senior Analyst, Networking
Sept. 2, 2015
We expect to see rapid consolidation of public cloud IaaS vendors through 2016
Once vendors from the hardware, software, professional services and telco markets saw broad growth in cloud and cloud’s penetration into their enterprise customer bases, they began formulating their entrances into the market. Many of these vendors did not have a solid grasp on their cloud strategies and had go-to-market challenges, despite investing billions of dollars in cloud services through R&D and acquisitions. Another major challenge was that these vendors were not as nimble as born-on-the-cloud players such as Amazon Web Services (AWS) and Google and were slow to evolve their strategy and even slower to change execution.